Digital Advertising

Rather than hastily allocating funds into ad placements, we advocate for strategic readiness by establishing the capability to run and test digital ads. We understand the complexities and potential risks inherent in digital advertising, which is why we employ a meticulous, data-driven approach aimed at optimizing efficiency and controlling costs. By leveraging sophisticated analytics and prudent spending practices, we not only fine-tune advertising campaigns but also mitigate risks. Below is a typical list of steps when establishing a Digital Advertising foundation.

Branding Exercise

The first step in building a  Digital Advertising Foundation is documenting  your organization's brand to identify keywords, audiences, and locations your organizations would like to target. Working with an organization through a branding exercise is an enriching and collaborative journey. It involves understanding the organization's core values, mission, and vision to create a cohesive brand identity that resonates with its audience. The keywords and audiences identified in the Branding Exercise will be used to build ad campaigns.

Ad Platform and Ad Campaign Setup

With a Branding Exercise for reference we can choose the best ad platform and setup accounts with this platforms. For each platform we can build an ad campaign with text, media, locations, targeted demographics and settings needed to run the campaign.

Campaign Pilot Run

After setting up an add campaign, run a pilot campaign for a period of time that reflects the needs of your business cycle. During this time is is paramount that proper data collection methods are designed and implement, with a focused placed on ad and website metrics to effetely evaluate campaign success and failure.

Data Monitoring and Analysis

To ensure campaigns are effective overtime, ad and website data must be continually and consistently collected. This will allow for continued assessment of new campaigns as well as new user incites and interactions.